Our Forests
What is a smart forest™?
A Smart Forest™ is a blend of nature's wisdom and advanced technology, influenced by the knowledge of Indigenous communities. Our team uses their expertise and innovative digital tools to measure and track a forest’s ability to create clean air and purify water.
Through forest management, we also look at techniques to reduce natural disaster risks and rejuvenate our country's essential ecosystems, economy, and social well-being.
Our data partner, Restor enables mapping of our nature sites to showcase reforestation progress, simplify nature reporting and help our partners and customers share their impact story.
Planting a mix of tree species is crucial for biodiversity and resilience. It enhances ecosystem stability, improves resistance to pests and diseases, and supports diverse ecological functions.
Reforestation, tree-planting and forest management offer a natural solution to one of our era's most daunting challenges.
More than just tree planting
Through our unique six-phased approach, we are committed to the enduring health of our Smart Forest™ ecosystems.
Procure
Acquire land in Canada and partner with Indigenous and community organizations.
Prepare
Assess, plan, and complete site preparation for planting. Source regionally appropriate seedlings to restore and enhance local biodiversity.
Plant
Plant seedlings using practices that are proven to support optimal and carbon sequestration.
Preserve
Perform proven forest management techniques to maintain the ecosystem and maximize its impact.
Protect
Protect forests from the grow and clearcut cycle.
Promote
Attract and retain customers, engage your team and showcase leadership in climate action.
